Category: Museums

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Métis: Your AI Companion for Audience Insight and Pre-Visit Scenario Testing

Talk with your visitors’ personas to test ideas, refine strategies, and explore new visit scenarios.

At Culture For Causes Network, we believe artificial intelligence should empower museums to understand and serve their audiences more deeply. That’s the vision behind Métis, an intelligent visitor persona platform that transforms audience data into meaningful dialogue. By bringing virtual visitors to life, Métis enables cultural institutions to design experiences that are more insightful, inclusive, and authentically human.

Unlike ChatGPT, Métis is not a general-purpose conversational AI: it is purpose-built for cultural institutions, drawing on your own audience data and a fine-tuned model specifically oriented toward visitor understanding. Where ChatGPT answers broadly, Métis responds with the voice, context, and behavioral logic of your actual publics, making every exchange a mirror of your museum’s living audiences rather than a generic AI conversation.

Métis allows museums to generate cohorts of visitor personas from both generic and institution-specific data, producing detailed and dynamic profiles that evolve over time. Each persona is built from a combination of demographic, behavioral, and motivational insights, and can be refined at any moment as new information emerges, such as results from an online or on-site survey. This continuous evolution ensures that museums can regularly reassess and understand visitor expectations, whether physical or digital. Each persona is structured around two main analytical dimensions: museology, which explores relationships to content and learning, and communication, which examines engagement, tone, and interaction channels.


Métis goes far beyond static audience profiling, it allows you to talk directly with your personas, turning them into familiar companions that evolve with your institution. Through natural conversation, you can think with them, challenge your assumptions, and test new ideas. This dialogue-based approach makes it possible to identify false good ideas early, simulate communication campaigns, or evaluate museological strategies before implementation. In this way, Métis helps teams stay aligned with the real expectations and emotions of their audiences, day after day.

Sustainability and Data Sovereignty

Métis has been built with eco-friendly technology at its core:

  • ⚙️ Optimized token usage for reduced energy consumption.
  • 🧠 Local dataset hosting, ensuring that your museum’s data stays within your walls.
  • ☁️ Flexible deployment, allowing installation on your own servers or chosen secure environments.

This means museums can adopt AI tools responsibly, without compromising sustainability, privacy, or sovereignty over their data.

Schedule a demo

Our solution is now available for museums and cultural organizations ready to move beyond static audience studies and embrace a dynamic, data-driven approach to understanding visitors. Become a client today and start creating living personas that speak, react, and inspire, transforming the way your institution listens, designs, and engages.

Request a meeting

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Introducing Muse Companion: Your AI-Powered Museum Guide

A New Way to Experience Museums

At Culture For Causes Network, we believe technology should bring people closer to culture — not distract them from it. That’s the spirit behind Muse Companion, a new intelligent guide designed to make museum visits more engaging, more playful, and more meaningful.


Muse Companion helps visitors learn while they explore — not by staring at a screen, but by moving, observing, and interacting with the artworks and spaces around them. It transforms passive visits into active journeys of discovery.

What Is Muse Companion?


Muse Companion is an AI-powered visitor companion that gamifies learning inside museums.

It accompanies visitors before, during, and after their visit, offering dynamic interactions and stories tailored to each person.


Multiple modes for different experiences:
– Treasure Hunt – a playful path of clues and challenges to uncover hidden stories.
– Guide Mode – personalized routes and explanations based on visitor interests.
– Scan Mode – instant insights by scanning an artwork or exhibit label.

Muse Companion encourages curiosity, exploration, and connection — all while keeping visitors’ eyes on the art, not glued to their phones.


Muse Companion also helps museums better understand their audiences — ethically and responsibly.

All interactions with visitors can generate anonymous insights about behaviors, interests, and emotions during the visit.


These aggregated data points are never linked to individuals, but they provide valuable information to help museums improve visitor experience, enhance accessibility, and even rethink exhibition design and spatial flow. In short, every interaction becomes a way to make the museum smarter — not by tracking people, but by learning collectively from them.

Sustainability and Data Sovereignty

Muse Companion has been built with eco-friendly technology at its core:

  • ⚙️ Optimized token usage for reduced energy consumption.
  • 🧠 Local dataset hosting, ensuring that your museum’s data stays within your walls.
  • ☁️ Flexible deployment, allowing installation on your own servers or chosen secure environments.

This means museums can adopt AI tools responsibly — without compromising sustainability, privacy, or sovereignty over their data.

Join the Beta Program

Muse Companion is now entering its beta testing phase, and participation is completely free. We’re inviting a limited number of museums and cultural institutions to take part in this unique experimentation phase.

We will only select organizations that are truly committed to exploring how AI can enhance the visitor experience and are willing to share constructive feedback with our team. If your museum values innovation, accessibility, and creative learning, we would love to hear from you.

Apply

Why join the beta program?

  • Test AI-based visitor engagement tools with no development cost, allowing you to evaluate how ready your audiences are for this kind of experience.
  • Get early access to an innovative AI companion designed specifically for museums.
  • Contribute directly to the design of responsible, human-centered AI tools for the cultural sector.
  • Gain visibility as a pioneering institution experimenting with new digital practices (by mutual agreement).
  • Benefit from a preferential framework if you later wish to deploy the solution after the beta phase.

The collaboration remains non-commercial during the beta, but museums that contribute to shaping the prototype will naturally be considered first-tier partners when the tool enters its deployment phase.

Please note that participation requests will be reviewed to ensure a balanced and diverse group of partner institutions. Selection will be based on alignment with the project’s objectives and the museum’s commitment to actively support the beta phase.